Resume

Career Highlights

Impact In Action

Brand Development: Designed branding, logo, and social media assets for a campaign that successfully elected the 2nd youngest State Delegate in the Maryland House of Delegates.
Digital Transition Support: Delivered ongoing social media and video content strategies to support Delegate Long's transition to the Maryland House of Delegates.

Social Media Innovation: Launched the Foundation’s first Instagram account, spearheading an expanded digital presence and engagement strategy.
Cost-Effective Digital Solutions: Introduced in-house website and graphic design capabilities, reducing costs while enhancing digital marketing resources.
Content Creation: Produced high-quality photo and video content during a two-week Costa Rica field study to promote the Global Learning Fellowship program, including interviews with 15 educators and dynamic event coverage.
Performance Metrics: Achieved a 33% increase in website visits (324,000 total) and a 39.8% rise in total website users through optimized social media strategies and website enhancements.
Ad Campaigns: Designed impactful ads featured in EducationWeek, NEAToday, the Engage for Good Conference, the NEA General Assembly, and across social media platforms.

Brand Identity Creation: Developed the first logo and website for the Baltimore City Senate Delegation, representing six Maryland State Senators.
Strategic Content Development: Created graphics and marketing strategies for Senator McCray’s office since 2020, amplifying the impact of his work in Baltimore and beyond.

Rebranding Leadership: Rebranded the largest State Legislative Black Caucus in the U.S., delivering a modernized logo and branded collateral.
Digital Transformation: Developed a new website to support the Caucus’s rebranding and enhance their digital presence.

Content Strategy: Launched the organization’s first newsletter, distributed via email and the website, to update donors, highlight organizational progress, and promote employment opportunities.
School Collaboration: Partnered with 12 school sites to create marketing and digital content for New Jersey’s largest after-school program.
Digital Revamp: Reimagined the organization’s digital strategy with a website upgrade, consistent social media presence, and refreshed graphic assets.

Media Department Launch: Established a media department during the COVID-19 pandemic for a newly merged congregation.
Brand Development: Designed a cohesive brand identity for the merged congregation, including three logos and additional external assets.
Leadership in Media: Directed a team of six to produce weekly live-streamed services and execute marketing efforts in Newark, NJ.

Marketing Innovation: Founded the SGA’s first dedicated marketing and content team, transforming campus event promotion through engaging video and informative content.
Leadership in Communication: Served as PR Director (2018–2020), managing event promotion and campus updates for a student body of over 10,000.
Event Strategy: Led marketing efforts for flagship events such as Homecoming, Freshman Week, Welcome Back Week, and I Love Morgan Week.

Creative Consulting: Provided graphic design and marketing consultation for various faith-based events across three regions.
Strategic Support: Worked closely with pastors and ministries to enhance their marketing strategies and event promotions.